Role
Graphic Designer
Scope
Motion, Digital, Print
Year
2018 2019
Category
Wellness
The Challenge
A highly engaged social audience and a strong aspirational brand, but motion and digital content production wasn't keeping pace with growth.
The Approach
As part of a two-person team focused on Instagram Stories, developed repeatable content formats that maintained the brand's premium, minimal aesthetic at scale. Expanded into campaign, social, and print.
The Result
The account grew by over 1.5 million followers during this period. The Stories system became the foundation for how the brand approached short-form social content across channels.
Motion
Motion & video
A selection of motion and video work developed across Alo's marketing channels.
More
60+ locations, one visual system.
Multi-brand creative and campaign rollout across YogaWorks.