I build brands, campaigns, and the teams behind them.
I see where something needs to go almost immediately. Then I find out if the room can get us somewhere better.
That's been the through line across ten years in fashion and wellness, working on brands where the way something looks is the entire argument. I've launched brands from zero, stepped into broken ones and rebuilt the creative foundation, and helped teams scale without losing what made the brand worth caring about in the first place.
Right now I'm at mBIOTA Labs leading a full company rebrand. I walked in with no design system, no visual guidelines, and a product that deserved better. That's the kind of problem I find genuinely interesting.
What I do
- Creative Direction Vision · Strategy · Art Direction
- Brand Building Identity · Systems · Launches
- Campaign Development Concept · Production · Execution
- Team Leadership Mentorship · Collaboration · Growth
- Digital Experiences E-Commerce · Email · Content
Selected brands
- mBIOTA Rebrand & Product Launch
- Fabletics Brand Growth & Leadership
- Alo Yoga Digital Content Systems
- YogaWorks Multi-Location Campaigns
- TOMS Brand Marketing
Tools
- Figma Design · Prototyping · Handoff
- Adobe Creative Suite Ps · Ai · Id · Ae
- Asana Project Management
- Jira Project Management
- Notion Briefs · Documentation
AI
- Claude Concepting · Copy · Workflows
- ChatGPT Research · Ideation
