Role
Senior Graphic Designer
Scope
Campaign, Print, Social, Web
Year
2016 2018
Category
Wellness
The Challenge
60+ studio locations, multiple sub-brands, fragmented creative. Each location and campaign had a slightly different look.
The Approach
Developed multi-brand campaign creative end to end: concepting, art directing photoshoots, and rolling out across posters, print, packaging, social, magazine ads, and web.
The Result
Brand consistency improved across all 60+ locations. The system became the foundation for how YogaWorks marketed itself, from in-studio posters to Yoga Journal placements.
