The Challenge
Campaigns going out monthly across Women's, Men's, and Scrubs. Keeping creative consistent and elevated while volume kept increasing required more than good taste. It required a system.
The Approach
Built campaign toolkits, template frameworks, and brand guidelines that let a team of 9+ produce at high volume without losing quality. Concepts presented directly to senior leadership at every major campaign.
The Result
Campaign output increased 40% year over year. Every core team member remained through five years. Five were promoted. The creative systems are still in use across the organization.
Credits
Retail
Retail activations & in-store
Directing retail and event activations, from Ginger Luxe 360 to seasonal and tennis activations across 2023.
Retail Credits
More
I launched Fabletics Men as its own brand.
Building and scaling the Fabletics Men visual system was a project of its own.